ABOUT US

It’s a word that has many meanings dependent on situations, intonations, and timing. In generic terms, it means clever, intuitively smart, sharp-witted, and good job. It’s origin is Russian but has many slavik language alternatives with similar meanings and can be used in a variety of situations.

Upon receiving his MBA the founder knew any company name of 7 characters or less was the most memorable for marketing. At that time, Sharper Image was a big deal. It had some of the coolest gadgets. When Matt started the company, he wanted people to come to Umnitza for those same unique, smart, and unusual products - hence Umnitza.

About üm•nitza.,

Umnitza's commitment to service and product quality started in the Spring of 2000 when our founder Matt purchased some headlights for his own car that were incredibly expensive, were delayed due to various distribution channel problems, and didn't have many of the features that most customers have come to expect. Up until then, consumers had relied upon expensive ways to improve their lighting. The best method for replacing parts was still the local parts store, but the internet was growing and adoption of online shopping was skyrocketing.

Matt calculated that while the Internet would prove inefficient at competing with normal retail channels, it was perfect for retailing items not normally found at your local parts store. Through heavy word of mouth, Umnitza began to grow.  We are now active in 60+ Groups and Forums and have 2 locations.

While Lighting is our maint business, we are able to acquire many different items for you.

The San Francisco Bay Area-based company brought the online lighting parts business to the consumer via the Internet, providing the same quality service and innovation that customers have experienced with other high tech gadgets. The number of products has grown from just over 50 to now over 150000+ and growing every day.

Umnitza has established partnerships with many leading brand-name companies. Due to these relationships, we are able to buy products at significant discounts, which then allows us to pass these incredible savings on to you.

We are committed to improving overall service quality to the aftermarket automotive community and providing products that fulfill a need or desire for the BMW, Lexus, and other enthusiast automotive markets. 

üm•nitza, is equally dedicated to:

• Supporting customers, distributors, certified installers, and retailers anytime, anywhere
• Providing free and updated technical videos and documentation to the aforementioned constituents
• Offering quality products at great value to the customer
• Providing exceptional customer service.
• Contributing to increased knowledge of the aftermarket communities through our service and participation in local, regional, national, and international events
• Enhancing the comfort level of each potential buyer